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May 20 2017


What is OTP SMS and How It Works?

One-Time Password (OTP) is a technological mechanism through which a single-use password is generated and sent to the registered mobile number for the user to access the website. It is also known as two-factor authentication. Products like Google for Work, Paytm, and internet banking portals often use the OTP mechanism to ensure the authenticity of the user and prevent identity thefts.

Online identity theft is a severe problem. Statistics from Identity Theft journal reveal that every year around 15 million people in the United States become a victim of identity theft and face a collective loss of $50 billion. Around 100 million Americans become vulnerable due to data thefts from the government or corporate databases.

Adopting the use of sending OTP to verified users to access a specific site improves security, who otherwise could be vulnerable to phishing and keyboard logging activities. OTP lends an additional layer of security to protect the digital identity of the end users.

Steps in the OTP Process

Let us understand this in layman terms. There are as many mobile handsets in the world as the number of human inhabitants. In mobiles, SMS is a core functionality, and a mobile device is assumedly always with the owner.

When users create a digital asset or an account, they are prompted to enable the two-factor authentication system, apart from the usual username and password. Next time when the user tries to login, the system sends the temporary password (either four or six digits) to the registered mobile handset, and the user punches the code into the system. The code is a random series of numeric and alphanumeric characters. These OTP’s are usually valid for a certain number of minutes. The information flow works like this:

-User enters the username and password

-Request sent to backend

-Username and password matched

-User receives OPT via SMS

-User enters OPT and login to the site

broadnet_OTP sms

…that’s it!

Let us go a step ahead and understand the two processes that happen before the OTP is authenticated. These are Generation and Delivery. In the Generation process, the OTP is created either based on time or through a mathematical function. In the time-based generation, the device is in sync with the authentication server to create a time-based OTP.

In the second one, a mathematical function is invoked to generate the OTP. In the Delivery process, SMS is the commonest of ways due to the extensive adoption of mobile phones. If the OTP fails to deliver, the user immediately has the option to receive the code through the auto-generated IVR call.

Implementation of OTP SMS is the best way to protect enterprise data.

Features of OTP

There are three characteristics of OTP, which makes it a viable option for global leaders and tech giants to implement and ensure data safety. These features are secured access, simple infrastructure, and swift delivery. The whole cycle of OTP begins and ends in a couple of seconds. Via OTP SMS, the users receive four or six digit codes. Apart from the SMS system, users also receive the OTP through IVR, or it can be generated by the consumer and delivered via SMS.

The OTP is the prime way of authenticating bank transactions. Whether a user is logging in to access the account or transferring money, an OTP is generated and verified to begin the next step. Banks like ICBC (China), OCBC (China), Commercial Bank of Dubai (UAE), ICICI (India), Standard Chartered and Citibank employ secure OTP SMS protocols. ICBC and OCBC have physical hardware to generate the code, Citibank has both OTP and PIN to perform a transaction, and ICICI uses a combination of OTP and security grid layer on the card of the accountholder to proceed.In countries like Australia, North America, and Europe, the OTP method is used via SMS or IVR to deliver the code.

Does OTP SMS have any Vulnerabilities?

Presently, it is an ultra-secure way because users have complete ownership of their mobile handsets. If users lose the handsets, no transaction can happen unless the SIM is reported and replaced by the telecom provider. BroadNet maintains a secure and safe infrastructure to protect client data from any privacy breaches. The bulk SMS service, and other telecommunication and IT services are protected by strong security protocols.


OTP SMS is a secure way to access and perform online transactions on any enterprise website from any industry.

May 19 2017


5 Ways To Be There For Your Customers - An A2P Text Messaging Guide

With targeted A2P Messaging , you can get directly involved with your customers and build nurturing business relationships that last long. It is simple to put into action, and a timely application can ensure long-term brand loyalty.

At Broadnet, we are consistently consulting our clients with better ways and strategies to string better results from A2P campaigns.

Here is a 5 step A2P text messaging guide for better results:

1. Realise the scope of opportunity

Approximately over 5 billion people use SMS messaging globally. 98% of texts are marked read by users compared to a paltry 20% open rate of emails. With SMS, you can reach 84% of humans whenever, and wherever.

2. Realising the importance and scope of direct dialogue

SMS provides you with a 24/7 channel to communicate with customers. This allows you to tap into their smallest of needs and solve them with business precision.

The applications are diverse. For instance, with an automated SMS system, unique verification codes can be sent each time your customer logs into an app. One channel can assure safety, efficiency and security!

SMS apis

3. Focus your approach

You have to assess customer needs and your capability to solve them carefully. You must keep a few things in mind like:

- Remember your core business goals

- Offer one thing at a time. Bulk offerings feel like spam and are unable to convert most of the time

- Get your team involved at early stages

- Launch and pilot scheme and work around trough tracking and analysis

1. Don’t get distracted

An authorization from your customer to receive messages means a gesture of trust. It shouldn’t be broken through practices like spam. It is your responsibility to focus on their best interest.

2. Pick the right Mobile A2P Platform

It is important for your SMS partner to realise the full scope of your business and provide the adequate services at the right price. At BroadNet , we take care to each detail including:

- Connectivity to Global Carriers

- Robust security and data integrity

- Regulatory Experience

- Strong APIs to integrate with existing IT infrastructure

- Complete end-to-end and remotely integrated solutions

A2P communication ensures one thing your customers want: regular and relevant communication from your end as a brand. With us, you get an integrated framework that allows you to build personal relationships at the click of a button!

May 18 2017


May 17 2017


Top 5 ways to use A2P SMS

Our experts are persistent about discovering new ways in which A2P messaging can help generate more business models and communication frameworks that yield better communication response. 

Broadnet A2P SMS allows you to establish familiarity, convenience and an exponential outreach on a global scale.

There are many ways you can use A2P SMS and interact with customers. Here are the top 5 channels, which, according to us, yield the maximum interaction.

1. Reminders and Confirmations

Essentially following the same delivery schematic, this is one of the features of A2P messaging that customers appreciate. SMS reminders eliminate the need to remember bookings and payments and help the customers stay on track. A confirmation text regarding a transaction, booking or anything else is always reassuring. 

2. Enhanced Parental Controls

Numerous schools and college level institutions have started using A2P SMS to maintain proper communication with parents regarding timetables, examinations, important updates, performance and institutional events. 

3. Healthcare Updates

It is perhaps one of the most important applications of A2P messaging. Forgetting an important medical appointment has now become obsolete. Reminders regarding the same can be automated. Important diagnostic results can be instantly conveyed and appropriate actions can instantlybe taken.

4. Service/Delivery Updates

Ecommerce and food delivery businesses aggressively use this feature to provide customers with real-time delivery updates, order notifications and more. This helps customers prepare in advance and stay on top of their orders.

5. Two Factor Authentication

Another very important application of A2P messaging is 2FA and is used widely by banking and social media services to ensure data security and customer privacy. It has become mandatory for all social media accounts and financial transactions. This prevents hackers from acts of cyber theft and privacy invasion and provides added security to your customers. More and more consumer properties such as personal email accounts or blogs are incorporating SMS-enabled Two-Factor Authentication (2FA) to deliver One-time Passwords (OTP) for verification.

There are various other applications of A2P messaging. The platform is ever evolving, and therefore its prospects are ever increasing. As you read further, companies are using survey polls and question texts to gain valuable insights from customers through 2-way SMS. Apps such as Viber are introducing A2P SMS to enable businesses to deliver personalised messages to customers using their OTT messaging service.

Don’t miss out on the massive opportunities A2P has to offer. Get in touch with us today and know more about how it can help your business!

May 16 2017


The Role and Importance of APIs for Mobile Network Operators

Network operators today cannot fathom to run without APIs. Not only do Application Programming Interfaces enable these operators to capitalise on the existing frameworks, but they also facilitate third party business opportunities on a global scale. Therefore, as a marketing manager, one should try and grasp the entire role and the consequent importance these APIs play.

BroadNet APIs help telecom carriers distribute data to relevant third parties. This data is monetized, but its nature is asymmetric. This is because network operators don't provide business development to the end users.

You can differentiate the roles of APIs based on these three models:

Two-sided Model

It is one of the most commonly adopted business models by telecom carriers. Here the carrier charges subscribers for access. Revenues from traditional core services are augmented with derivative revenues from IT assets.

For example, there are many providers that give you billing assistance by charging a fee per transaction.

Developer Attraction Model

This model is built to attract individual developers by exposing APIs. They are presented with marketing opportunities and revenue routes for their creations. Examples of assistance include billing, SMS Marketing , etc.

Over time, this model has evolved from being a complex interface for the end user to a simple tool that is a must-have if you want to maximize your mobile outreach.

Mash Ups Model

This API model is unique. Here web developers combine Internet-based services with telecom functionality. What results is an exciting array of business opportunities like embedded voice, SMS to existing applications (push notification today!) and more.

The importance and acceptance of API models have increased exponentially in the past decade. Companies are exposing their assets as APIs and allowing mobile network operators to assist in reinventing them.

The result is a new array of innovative, social cloud apps that combine telecom automation and cloud services to deliver top CRM services.

Newer models mean newer revenue streams. An example of the same is a model where partners pay the carrier for access to SMS network. Then they sell that network capability to large brands and share the revenue.

Check out our example API to know more!

Broadnet APIs work seamlessly with Mobile Network Providers to deliver diverse frameworks across Windows,Android and iOS. Our quality driven approach exploits the models our APIs facilitate for our clients to the maximum!

May 13 2017


Top 5 Best Practice Tips for Successful SMS Marketing Campaign

Out of the several high-end and hard-hitting marketing techniques that have made a major impact in kicking a business upstairs is SMS marketing. This marketing technique is utilized by almost every industry to market their products on a massive scale. Businesses that have followed SMS Marketing have witnessed a massive growth in traffic increase and ROI. In fact, a variety of persuasive reasons suggests as if why mobile phone messaging is still a very influential channel. To support the growing popularity of mobile phone messaging, the point to consider importantly is that there are billions of mobile phone users from all over the world and with that said, more than 7 trillion SMS messages are sent on a yearly basis. Considering the fact, it is easy to understand the massive significance of mobile devices in our day-to-day life.

By the way, here is a handful of certain tips that can make your SMS messaging campaign a real smasher:

Facilitates SMS Communication

Just like the email subscription or shopping carts, you should offer trouble-free options to your customers to let them choose either they want to be contacted or not. Several companies are using a variety of short codes to meet this need. The better idea is to start using vanity short codes.

Choose a high time for sending SMS

SMS promotion works wonders for retail shops and if used properly by sending SMS on a high time during a day to maximize business sales. The factor of time plays a critical role since if you send SMS at the odd hours of the day or night then it will act as a catalyst to move your potential customers away from your business.

Create a value-added Message

Creating and sending a value-added message is something that virtually every veteran marketer does. It works very effectively for every mobile phone because users are very watchful about offering their mobile number. It is important to create messages scrupulously with some value incorporated into it. This way, you will always be appreciated by your target users.

Distinct Communication

A distinct message is a must for an SMS Marketing Campaign to make a real smasher since it is a commonplace that no one reads a lengthy message or messages. Creating a succinct message, you can easily send your business message to your target group. In order to do this, keep the communication clear from the beginning and fulfil your users’ expectations by sending a message on the right time and at the appropriate frequency. This tactic will wonderfully cut down the confusion and un-subscriptions to a great extent.

The Opportunity

SMS campaigns can be a great challenge to get right. While spam in email is something customers often overlook (thanks to spam folders), they are not the right thing, as used to it with SMS. That gives the impression that you want to find the right equilibrium between the content of your message and the time when you send it.

May 12 2017


How SMS API is instrumental in setting off SMS in server side?

Modernization is a cardinal element of today’s fast developing world where it is easy to witness great development in just every domain. And with that said, it is important for every businessperson to keep a tab on every up-to-date technology and tool and follow it. If you do not do so, it is very possible that you will be out of the competition sooner or later. That is why following the latest trend of a business is a must for every business organization so that they can stay connected to all their target users at all times, and keep them satisfied in terms of services. This leads to customer retention and more business prospects through a satisfied one. However, how it is possible for an organization to achieve the need with budgeting, inadequate staff, and garnering thorough results capably. At the crossroads, cutting-edge technology of the modern-day times comes in handy. One such available technology is SMS API

For a new user particularly, however, getting to the kernel of the mode can be quite complicated. That is why; even brief information in this regard will play a pivotal role. Just suppose you have a website application, which enables people to read daily horoscope or say minute-to-minute cricket score. The moot point is that how a person gets access to this information while he/she is traveling, and is not connected to the internet on his/her computer. At the crossroads, SMS API application turns up a neat tool. It serves as a world-class interface/gateway/server or a middleman in a non-professional’s language. A user will have to sign in as a user on your website and upgrade his/her mobile number on it, select the varied updates they are interested in receiving.

The aforesaid works competently in a reverse order too. At times, a user wants to dole out up-to-date news on a variety of social sites; they achieve the need by using their cell phones via SMS. Therefore, this SMS server serves as a link between the SMS and the social website. The application offers a regular integration of the SMS competencies of your organizations, standard website or a complicated messaging system. You can find a mass of service providers of this application on the market. Based on your preferences and needs, you can choose the one. It works like a magic where the use of phone calls, personal meetings or mails is void yet guaranteeing that your message is delivered to your target customers.

In addition to the benefits of sending Bulk SMS feature to a variety of users right away, there are varied benefits to its credit such as it works 24/7 unstoppably. Messages in a variety of forms can be delivered for example, Text, Picture, Flash, Binary or Unicode messages. The application is backed up by a variety of cellular, wireless carriers and landlines as well. It is also backed up by a diversity of programming languages. Leaving the technical headache to the app services provider and its services, one can just be in sync with the up-to-date affairs. Say as a commercial site, you want to enable your end users become aware of the status of the delivery of the item purchased, let them know it and make them feel exceptional and secured at one fell swoop.

May 11 2017

Let us explore the marketing potential of both bulk SMS and WhatsApp, and understand which of them offers a better ROI.

May 10 2017


How to Choose an SMS Service Provider?

A long-term and consistent SMS marketing strategy yields a positive impact for the company. Given the affordable cost of the SMS service providers and a huge market potential for any business niche, entrepreneurs often reap a higher ROI than other channels. However, much thought needs to be given for choosing SMS provider. In this article, we are going to share some tips to choose SMS provider.

5 Actionable Tips to Choose SMS Provider

Here they are:

#1 Cost of SMS Service

Multiple players exist in the market with varied pricing plans. Choosing between them will depend on the value, which is one of the major factors when we check out any new service. Here, the SMS service is usually of two kinds: credit based service and SMS-based service.

In the credit-based service, the buyer purchases a credit plan and based on the delivery country, creditsare deducted from the account. For instance, sending an SMS to Canada might cost 3 credits whereas an SMS to UAE might cost 1 credit. In the SMS based service, the buyer purchases a pre-defined amount of SMS messages, which again varies from the country of delivery. The cost of SMS to USA and UAE will differ. If you want to understand the different prices for SMS services, read the List Of Countries where BroadNet fulfills bulk SMS services. Broadnet offers a comprehensive bulk SMS service solution. It all boils down to the targeted countries and finding the best cost effective plan for delivering SMS to those countries.

#2 Hidden Costs

Buyers need to be aware of the hidden or additional costs. Sometimes an SMS Provider mentions the cheapest of the prices on the website just to interest a prospective buyer. But, when it reaches the checkout page, additional costs could reflect such as setup fees, multi-user access fees, or expensive SMS plans.

While it is not wrong to charge for these, they should be mentioned clearly on the pricing page, so the buyer is aware of the final cost incurred.

#3 Delivery Rate

An SMS service provider is not useful for business if most of the SMS fails to reach the recipient. Of course, a lot depends on the accuracy of the buyer’s database butat the SMS provider front; they should have astrong partnership with telecom networks to ensure the promotional or the transactional messages are delivered without any delay. Broadnet functions in over 140 countries and has partnership with over 400 network operators in all their listed countries. Due to this partnership, Broadnet can deliver bulk SMS services at amazing price.

Before choosing the SMS provider, talk to their sales representative and enquire about the delivery rates. They should show an active demo account. Ask for the detailed list of supported and unsupported countries.

Cheapest SMS cost does not necessarily mean good service. Ensure to check the network quality always.

#4 SMS Package Validity

Irrespective of whether the buyer opts for the basic package which usually has around 1000 SMS quota or the platinum/gold ones, it is necessary to ask about the package validity. Will the unused credits or SMS allowance be carried forward to the next month? If not, it would seem like a forced activity to finish all the quote in each month even when there is no such requirement.

Small business owners with limited budget and experience should always choose to test marketing platforms before committing a larger budget. Therefore, try to explore a flexible plan where the buyer has the pay-as-you-go option.

#5 SMS API Documentation

A well-documented API is necessary for the overall functioning of the system. As the business owner, being technologically challenged should not deter from hiring the best SMS service provider. Consult with a developer. Why? Checking out the API documentation will help to understand whether the SMS provider supports concatenated SMS messages; if it does, the code should have the proper parameters and commands.

A concatenated SMS is the process where a long SMS message is split into smaller parts as individual SMS and recombined on the handset of the recipient. Either ask the SMS provider directly or check out the API whether such a feature is possible or not.

Apart from these basic five tips, check out whether the service provider has other features and benefits such as tracking SMS campaign engagement, customized dashboard, short URL creation tools, automated SMS for inbound and more.

Testing the Features

Irrespective of whatever is advertised, it makes sense to sign up with an SMS service provider and test out their system before on boarding all the Bulk SMS Marketing activities.

May 09 2017


Bulk SMS v/s WhatsApp Messaging – Which One Provides Better ROI?

In the last decade, the growth off Over-the-Top (OTT) instant messaging apps like WhatsApp has been phenomenal. While WhatsApp is an important medium of communication these days, does it live up to marketing expectations? Small and big business owners frequently use bulk SMS services to reach out to their target market of users and effectively convert them via promotional messages. Can marketing experts use WhatsApp messaging system to perform similar reach out activities?

Let us explore the marketing potential of both Bulk SMS and WhatsApp, and try to understand which of them offers a better ROI.

Outreach Possibilities

Bulk SMS service providers like BroadNet offer all kinds of SMS packages catering to myriad needs of the marketers. The outreach possibility is unlimited because there is no cap tothe amount of messages a marketer can send to its target audience. However, with WhatsApp, the outreach possibility is limited to 256 recipients if the marketer sends a “broadcast”.

Further, since the recipient will not have the marketer’s contact number before receiving the message, it is likely that the message will not gain any traction. If the recipient still sees the message, it will most probably be marked as “spam” and deleted. It looks like a violation of the recipient’s privacy. This kind of attitude is rare with bulk SMS outreach.

Here, the marketer and the recipient is aware of the “cold” nature of the outreach; however, SMS has 93% open rate that leads to quite a several conversions. Bulk SMS is not usually referred to as a violation of privacy.

Internet Connection

The functioning of WhatsApp messages depends on an active Internet connection, which is not the case with SMS receivers. SMS receivers do not need to have an Internet connection. Given the fact that marketers need to reach a wide audience base, bulk SMS comes across as a better way because even a basic feature phone user has the SMS facility.

Any marketing outreach through bulk SMS service will receive a higher delivery rate than WhatsApp messages. Broadnet Delivers Bulk SMS Content to over 140 countries with an active partnership of 400 network operators. Broadnet gives marketers a platform to reach out to an audience in various countries.

Installation Medium

With bulk SMS services, marketers need not worry about reaching the end users because of each handset, anywhere in the world, comes pre-installed with the SMS service. The user need not install any software at all.

However, WhatsApp must be installed on the mobile device for using. This limits the marketing traction because the sender has no way to comprehend whether the receiver has WhatsApp activated on the device or not. The only way is to add the receiver in contacts one-by-one, refresh WhatsApp, and check whether the new contact has the messaging service or not. It is certainly a tedious process to undertake and an impractical one.

Therefore, opting for a Bulk SMS Marketing Services is sensible for any marketer because the limitations with WhatsApp messaging services do not apply to SMS service.


One can argue that marketing with WhatsApp is almost free because the only cost a marketer incurs is the cost of the Internet. Given the availability of cheap Internet plans, the cost is almost NIL. In comparison, bulk SMS would seem costly because marketers are charged per SMS sent basis or charged through a credit system, but if one considers all the above factors, SMS should truly be the preferred option.

If we must put the above information in a bite-sized context, we get:

SMS outreach is unlimited; WhatsApp outreach is limited.

SMS has higher CTR; WhatsApp marketing is perceived as an inrusion of privacy.

SMS does not require any software installation; WhatsApp does.

SMS delivery rate is higher than WhatsApp.

SMS marketing is legal; WhatsApp TOS prohibits business generation / marketing messages.


Due to the above factors, any analytical marketer will understand that bulk SMS marketing is a better option. Through it, one can conduct well written and well times SMS marketing campaigns. Bulk SMS marketing from Broadnet is reliable, low cost and widely accepted in myriad countries.

May 06 2017


Easy SMS integration with any software, using SMS APIs

When it comes to sending and receiving SMS messages on any email-oriented desktop computer, no matter what the operating system it has, the use of a message server is a must. Nevertheless, it will be a misconception if it is guessed that SMS Server is exclusively the thing to keep the solutions apart from the competition. In fact, the thing that makes Text messaging service stand out from the counterparts is the ability to send and receive text messages from any application (email, XML feeds CRM, Web-pages, back-end apps, ERP etc.) spontaneously or on demand. A set of SMS API’s is also on hand for database interrogation and tailor-made interfaces as follows:

Email – Text Message Server incorporates comprehensively into MS Outlook and Exchange, Lotus Notes, GroupWise including any other SMTP email system. Users typically create and send SMS messages in the same vein, as they would an email. Incoming SMS Services messages can be routed to the specific email accounts of an individual or target groups and turn up in the email ‘inbox’. MS Outlook users are also given the option of using a ‘plug-in’ to browse the Text Message Server contact database (MS Access or SQL) and integrate names to the SMS recipient list.

Contact Databases – Create and send SMS messages to all selected target individuals/groups in apps, for example Sales Logix and other CRM solutions.

Internet/Extranets/Intranets – When it comes to integrating SMS competencies into your WebPages is trouble-free, via a standard web form interface. Also, we at BroadNet will furnish you with the code. For example, we utilize Text Message Server on a Sharepoint Server interface, to enable staff to broadcast SMS messages unswervingly from a page on the Extranet.

Print Driver – ‘Print’ to SMS from any desktop application or XML feed, with multi-line competence to enable sending multiple messages from a single document or from a Database.

System Alerts – Set ‘back-end’ systems to alert administrators via an SMS when there is an issue – instant notification, in the lack of email or other computer systems, which may be ‘down’ as well.

For more information on easy of SMS Integration with any software using SMS APIs, visit our website www.broadnet.me

May 03 2017

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Click here to read the 5 effective uses of SMS channel to increase app downloads

How to Use SMS to Increase App Downloads?

On the one hand, there is a Report On TechCrunch which surmises that in 2016, the global app downloads increased by 15 percent and the time spent accessing apps increased by 25 percent.

On the other hand, there is a Report By Deloitte which reveals that 80% of the app developers struggle to generate the first 1000 downloads.

Despite the global smartphone penetration, 68% of the smartphone users access a maximum of five apps in a week. The industry is in flux – we have smart and creative apps in the market, but companies are struggling to get people to use them. In the same vein, the marketing prospect of the apps is cluttered because brand marketers try to implement the same strategies as other marketers, leading to a chasm in the marketing ecosystem.

In this article, we are going to talk about a direct marketing channel which has been successful in generating app downloads. The channel is SMS marketing, and through this, marketers could generate a 36% click-through rate, which is astonishingly high for this industry. Data from Smart Insights reveal that between email marketing and SMS marketing, the latter has eight times higher engagement rate.

With these insights, let us explore how you can effectively use the SMS channel to increase app downloads.

1. Timing and Timezones

Campaigns sent at improper times are known to drastically decrease the click through rate, irrespective of the channel used. In SMS, you are in direct communication with the prospect audience. Since everyone uses a smartphone, the potential of an SMS being seen instantly on the receipt is high. However, a marketer loses this opportune window by sending a campaign at the wrong time.

If the app is for the global audience, schedule the SMS at different Timezones. The time for sending in the USA will be different from the time in Australia. Understand the cultural perspectives of the target audience. For example, if you have a food app and the target market comprises of USA-based working professionals in the 25-35 age group with high spending potential, you can send them an area-based targeted SMS during the lunch hours.

Target, market, convert…rinse and repeat!

2 Ensure Compliance

Like email marketing has spam, unsolicited cold SMS can get the marketer or the brand into trouble if the users do not receive a way to opt out of the SMS Marketing pipeline. In 2014, Information Commissioner Office received 175,000 complaints of SMS spam, and if required, they can take strict actions against the SMS sender. Hence, to avoid all this, give the SMS receivers a way to opt-out of them in future. This can be sent either with the campaign message or as a follow-up message.

3 Personalized CTA

Any experienced marketer will positively suggest that sending personalised messages, through any channel, gets a higher response than generic messages. Ensure that the SMS at least contains the first name of the person. Here is an Interesting Article you can read on the positive impact of personalised messages. The personalised ones receive 75% higher engagement than non-personalized ones. Therefore, ensure that your data source is trustworthy and contains the data pointers to create a stable SMS marketing campaign.

4 Measuring ROI

You need definite analytics on how much ROI are the SMS marketing campaigns generating. Usually, if you are using any SMS management software like BroadNet , you will receive in-house analytics to measure ROI. You can see the number of people clicking on the app links and whether an installation (conversion) happened or not. You can measure which geographical areas perform better than others and reflect on the SMS ad copy to ascertain better response rates. Alternative methods could be using link shortening services like Bitly to measure response and conversions.

5 SMS Ad Copy

You have 160 characters to make an impression.Utilise the space to craft a beautiful message to interest the reader into clicking the app download link. Hire a B2B or B2C copywriter to capitalise on the experience.


You have exactly 24 hours to grab the attention of your prospect. Data quoted initially in the article show than an average app loses 75% of its customer within the first 24 hours of a campaign. It means the receiver either blindly deletes the SMS or reads but chooses not to act. Hence, keep the SMS marketing copy crisp and pursue a logically relevant approach.

May 02 2017

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what are the Benefits of SMS, if you have still not integrated the tool into your marketing campaign, then this blog post is just the ticket for you!


How SMS integration facilitates your communication with your clients?

Despite being aware of the range of benefits of SMS, if you have still not integrated the tool into your marketing campaign, then this blog post is just the ticket for you! As a result of the massive effects, SMS marketing delivers, businesses from all walks of life are joining the cause and making the most out of it.

Why? In addition to the evident lucrative Benefits of SMS Integration , below mentioned are five excellent advantages of SMS marketing that will spark your interest to harness it for the benefit of your business.

1) Ensures swift delivery of messages

SMS is wondrously fast, in point of fact. Considering its speed, a mass of SMS can be sent to your target audience virtually in a flash. The standard time for all mobile services providers and SMS services is below 7 seconds from being sent to being received. In the meantime, certain other marketing techniques are also very fast, but currently, there is no other technique that is as swift as SMS is.

2) Flexible Platform

Whether you want to send a small amount or a mass of messages to any number of target groups, SMS integration is the answer. A sumptuous SMS Marketing Services service facilitates the customization of your text message campaigns to the needs of your SMS subscribers. Create a unique marketing message or an instant industry update; SMS literally adapts itself according to the needs and goals of your business. Plus, a slew of SMS Services readily incorporates into your other online marketing gimmicks.

3) Elevated Open Rate

In comparison to email marketing, SMS has a wondrously far better open rate. In point of fact, virtually every SMS sent to the target recipient is opened and read without delay, whereas, on the contrary, only a handful of emails that are sent are read. When the recipient listens to that SMS tone in their pocket, they invariably turn up. In certain cases, text messages are automatically opened, where emails are not. Subscribers have a choice to open your email.

4) High Conversion Rate

With SMS, there is an amazingly enhanced rate of subscriber’s action. Regardless of what your SMS is – promotions or contests – there is more action taken to be compared to any other marketing tools or strategies.

5) Dependability

Different from email, there is no hassle of spam or other filters in SMS. If there is anything, SMS is more of a direct association with your customer base than any other marketing approach, and that without any bottlenecks.

Are you searching for more valuable tips about SMS Integration ? If yes, then contact us at info@broadnet.me now.

April 26 2017


The importance of SMS Services for businesses of all types and sizes

In today’s era with people moving at a hectic pace, mobile technology and its apps are being extremely adopted by people from all walks of life. Out of all the varied mobile applications, text messaging or SMS is the most cardinal one, which lets mobile users feel like a fish out of water in its absence. Being aware of the significance of this type of innovative communication technology, a mass of businesspersons has already started following for making their business marketing campaigns a success. Its money-making character and extensive reach is a boon for all types of businesses that cut a sorry figure in affording the hard-hitting marketing strategies.

Here, let us look at the salient benefits of SMS services to all types of businesses:

Reaches potential target customers unswervingly

Mobile devices, over the last decade, have become the must-have gadget for every person in the world. Its significance is growing wondrously fast day by day for people from all walks of life. Incidentally, all scales and types of businesses, as a result of the wonderful Bulk SMS Marketing Services , can now send SMS to mobile devices of their target customers instantly and effectively. They can keep their fingers crossed knowing that their messages will reach their potential target customers regardless of the global time zone and location.

Ensures brand awareness

Exorbitant spending of money on advertising with the view to promoting their brand is definitely something not possible for all businesses. At the crossroads, sending bulk messages to different groups of people giving a description of the brand will for sure be the second-to-none strategy in spreading awareness in a very cost-effective fashion. Text messages can be delivered virtually right away to a mass of people. To this date, no other marketing technique has come up as this ability by sending the details right into the potential customers' pockets. Using this messaging, businesses can get instant and continuous recognition of their brand.

Hassle-free business promotions

Text messaging is undemanding in nature and has an all-encompassing reach. As a result of its simplicity, the communication is clear-cut, relevant and without any tawdriness. That all contributes to making SMS a right tool for the promotion of a business. Businesses can make the most of mobile text marketing for a broad range of purposes, for example, new product releases or arrivals, one-day exclusives, exclusive events, or anything else that can market their brand in the market.

Promotes repeat sales

Sales are the lifeblood of all types of businesses. In lack of sales, it is a far-fetched thing for a business to continue to exist in this cutthroat competition. Because businesses are not furnished with vast capital, hard-hitting marketing of their merchandise is a cumbersome task, which results in reduced sales. Businesses can deal with their subscribers and pre-existing customers as a target group by sending exclusive offers and regular updates on business products/services. This makes a big difference in stepping up loyalty and repeated purchases.

To send bulk SMS services to your worldwide target audience instantly, effectively and within your budget, choose BroadNet Technologies and see for yourself how wonderfully the services act in this regard.

April 25 2017


BroadNet Technologies: Searching for partners worldwide

BroadNet SARL is an established and highly ambitious IT and Telecom Company with its headquarters in Lebanon and branch offices in the UK, and the UAE. Ever since we have made a showing of our business in the industry, we have been offering a vast range of end-to-end services such as SMS Marketing, Bulk SMS, A2P SMS, Search Engine Optimization, App Store Optimization, App Monetization etc. Incidentally, our bulk SMS services are wondrously fast, dependable and have an all-inclusive worldwide reach; our services help our clients get the most from their SMS communications budgets.

We are searching for Business Partners who can become a cardinal part of this campaign to ensure a mutual benefit and to build up an amicable business relationship. BroadNet Technologies designs to pull in potential partners from all over the world, so it does not matter where you live in, we cordially invite to become our partner and let us reap the benefits on a mutual basis..

Our available Business Partner Campaign is inclusive of the following features

1. -Second-to-none business credentials.

2. -Ability to key out a cost-effective opportunity.

3. -Visionary goal to turn innovative technologies into substantial businesses.

4. -Competence to invent strategy, encourage, lead and exalt others.

5. -Proven links and the relevant industry contacts and.

6. -A potential network in one of the technology sectors we support financially.

What funding or support is on offer for Business Partners?

1. -A strong commercial track record.

2. -Competence to discover an available commercial opportunity.

3. -Vision to transform new technologies into solid businesses.

4. -Ability to articulate strategy, motivate, lead and inspire others.

5. -Established links and relevant industry contacts and a potential network in one of the technology sectors we fund.

Hopefully, our mutual partnership will work more successfully in offering bang-up SMS text/content messaging services for your customers or furnishing you with sales commissions for recommending our service to others.

Just have a look at our business policy and we look forward to hearing from you as early as possible. Please write to us at info@broadnet.me if you are interested in becoming our partner.

April 22 2017


Five salient points to keep in mind before embarking on mobile app development

Carving a niche for your brand in today’s breakneck and aggressive competition is not a joke, you need to switch to mobile. Mobile phones are in vogue in today’s time considering the fact that today mobile internet users exceeds the number of PCs who access the internet. The business of Android, iPhone, iPad, Windows, etc. has been developing as time passes on.

So, if you are ready to deal with the competition with the rock-solid initiative to get the better edge over your competitors through Mobile App Development

Here are 5 tips to keep in mind essentially before you put it into force:

1) Research and planning: If you have an idea which you guess can convert into a world-beating mobile app, make sure to conduct a proper research online to ensure whether that app already exists there. Discover on yourself or taking help of some other experienced person how you can execute your idea well. Also, determine to your entire knowledge and satisfaction whether the app will meet your business strategies?

2) Resolve your demographics: Resolving your demographic is a very important step whilst developing your application. This would be instrumental in creating a design and technology options for your app. If you have a global audience to be targeted, developing a multi-lingual mobile application will turn out a bang-up idea.

3) Choose technology: It is very important to understand the fact that Mobile Platforms vary in mutual, so with this in mind, it is understandable that an app will not work on a wide range of mobile application platforms. To be precise, Windows app will not work on Android, an Apple-based app will not fit Windows OS and so on. That is why it is worth the idea to choose a well-matched mobile platform for your app first before embarking on the work of your App Development . Plus, make sure importantly that your app can readily run on all types of trendy mobile devices.

4) Ensure the high time to release the app: Considering the mass of businesses making efforts to capitalize on the flourishing mobile app market, it makes a meaningful sense that you work out your mobile app development project at the right time and in a timely initiative too. Needless to say, timing is really very important to get the target audience and turn around improved ROI.

5) Marketing your app: Simply release your app on the market successfully will not meet the grade but also you need to market it well if you are looking to get the desired ROI from it. You need to conduct marketing of the app over Search Engines, Social Media Sites, affiliate sites etc.

For more pull of information on Mobile App Development , please visit our website www.broadnet.me

April 20 2017


Potential Reasons Why Your SEO Strategies Are Not Up To The Mark In Delivering The Desired Results

Many startup businesspersons and bloggers experience it a stressful and a hard job when it comes to promoting their websites with a good success. It is an obvious thing for someone running an SEO marketing campaign body and soul and seeing a too little or no success at all. You will be intrigued to know why there is no worthy increase in the visibility, ROI and the traffic of your website. While search engine optimization is the thing to achieve the marketing needs of a business, it is not in fact magic. This is because a would-be smasher SEO campaign also requires time and effort.

Here is the outline of a few potential reasons why your SEO strategy does not live up to the mark:

Targeting Wrong Target Audience

In order to make your SEO campaign a real success, it is important that you target the right target audience. With the intent to encouraging your visitors for purchasing your products/services or reading your content, it is essential that your website must offer some kind of worth to them. Use your analytics tools to resolve which pages and pieces of content pull in the maximum number of visitors. It is worth the idea to create pools and surveys to discover more about the people who visit your website. Once you become aware of your target audience, this will let you target your content more individually.

Selection of Incorrect Keywords

Simply assuming that a keyword or keyword phrase is a rage on the market and that it will work wonders for your website is a fallacy. If you optimize your content according to the keyword that is not appropriate to your website, the visitors you get are not going to stay forever. Using the right keywords stands to reason. You cannot expect to take your website to a higher rank based on certain keywords/phrases if you do not have any knowledge what those terms are.

Use of Stale Content

Offering spic and span content on a continuing basis is a great way to pull in enhanced traffic and acquire a hardcore readership. While an aesthetically appealing website with a professional design will help you acquire enhanced rankings, the same is not the thing to help you keep at the top of the search engine ranking pages. That is why it is worth the idea to incorporate fresh articles into the website that do offer valuable information. No one is interested in reading the repeated information every now and then.

You Play Down Social Media Optimization

Social media is increasingly becoming the catalyst for Search Engine Optimization and web marketing. So if you are still not using social networking sites, you are leaving out the opportunity to share your content with the world and getting in touch with a legion of your potential customers. It may take a few extra minutes to promote your content on social media sites, but the time it takes to share your latest posts can have a huge payoff in the long run.

SEO strategies need to be continuously reevaluated and rationalized. A range of factors can add to the success of Internet marketing. In order to acquire higher ranking in search engines and achieve your SEO goals, you need to pay attention to link building and spread out your content development strategy.


An ideal SEO company will come in handy to steer clear of the most frequent web marketing mistakes and market your website to the right audience. Make sure you hire a professional SEO service providers such as www.broadnet.me which offers white-hat and result-oriented Search engine optimization services to ensure a gigantic success to your business.
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