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August 21 2018

broadnettechnologies
14:09
SMS marketing has become more effective with the growth of mobile phones. It is the simple and affordable means of marketing for every business. For more details visit Broadnet Technologies

August 06 2018

broadnettechnologies
12:11
According to SMS Marketing Trends & Statistics – 2018 that how it works and how you as a brand can communicate more holistically and improve your marketing using SMS marketing, Read more

August 03 2018

broadnettechnologies
12:09

SMS Marketing Trends & Statistics - 2018

According to SMS Marketing Trends & Statistics – 2018 that how it works and how you as a brand can communicate more holistically and improve your marketing using SMS marketing, Read more

These days SMS is on the upswing of every business to communicate with their valuable customers. Every person uses the mobile phone and an SMS is the most convenient and easiest way to communicate and send business-related information. It is the most effective way to get a responsive and committed audience.

According to info graphics, more than 97 percent of messages are read by the people and their response rate is around 48 percent which is only five to six percent in case of email. Moreover, there are many countries across the globe where internet services are not preferred or are not present. In this scenario, SMS is the most adopted method to procure preparative communications.

To know the latest marketing trends and statistics of SMS, go through the following information graphics of 2018.

• Global SMS users

Approximately 66 percent of the total population is using SMS service for business communication in the year 2018. The number is almost doubled in last five years.

• Response rate

The response rate of an SMS is very high than in an email, phone call or social media platform. According to info graphics, an email has a response rate of ninety minutes whereas a person can respond to an SMS in just ninety seconds.

• The number of SMSes sent:

There are approximately five hundred million messages sent in a day that is around 182 billion in a year globally. These vast numbers made the messaging service the fastest growing marketing route.

• Business SMS users:

Due to fast-growing market and SMS users, eight out of ten businesses use text messaging service for communication and promotion. These business users are growing every year and are likely to reach a large extent by the year 2020.

Trends

Following are the trends that are urging the messaging drive:

• AI is the new buzzword

Artificial intelligence is the new buzzword in SMS marketing. It is reinventing the entire scope of communication and taking the customer experience level to an entirely new height. A whopping number of marketing executives believe AI will revolutionize marketing by 2020. An AI based SMS marketing. Predictive technology, natural language processing, chat bots are changing the way we communicate and they are channelizing communication system for better interactivity and decision making.

• Content diversification

Marketers are increasingly investing their time and effort designing highly sophisticated variety of pinpointed content that matters. Gone are the days when brands needed to target audience using plain and simple words. Although simplicity has no substitute; brands that connect and collaborate with their audience using varied forms of content and context usually reach out to more set of audiences holistically.

Diversified Content Could Necessarily Be Used In Following Ways :

• Graphical representation of an idea

• Case studies with CTA

• Mixed media content

• Video content (Linked with text)

Some of the above-mentioned content might not be at all synced with the format of contextual marketing. A smartphone might not be able to play a video content integrated in its text messaging inbox. In order to meet the challenge; brands should reinvent their content strategy and integrate more meaningful yet interactive types of content in SMS. Mixed media in which you talk less but inspires action with a CTA (usually a link) is one form of specialized communication that works!

• Personalization

The new norm of communication is to use sophisticated words that work. And in order to gain interest of users, the most important thing that matters is personalization. The more personally you reach to audiences, better can you channelize your efforts?

• Customer feedback

A good number of tools and technologies are being increasingly used to receive highly sophisticated type of response and analytics; which are regulating the SMS marketing eco system. In order to win the market and make an edge; brands need to be very decisive and thus they need to use customer feedback system using latest tools.

Please check some of the other trends and deciders that are making an impact in the SMS marketing industry.

Below mention are Some of the trends that are making an impact of SMS are

• One time passwords

It is very important for a business to provide safety and security to its customers. To avoid any fraud or breach businesses provide A2P texts to its customer for secure communication.

• Alerts and Push Notifications

For secure login, password sharing and resets businesses use Application-to-person (A2P) texts. By the year 2018, approximately 2 trillion texts are sent globally.

• Event reminders

SMS is an easiest and fastest method to send reminders, pickups, delivery notifications and event invitations.

• Customer Support

A better and efficient customer support is possible through SMS by providing quick answers to customer queries, payment confirmation and stock availability etc.

According to SMS Marketing Trends 2018, SMS has proved very effective for engaging customers. It is one of the most used and efficient channels of marketing and communication in the year 2018.

Then, beginning onwards, the SMS marketing will continuously be in trend and it will keep on rocking the ecosystem of communication by providing useful information.

To learn more about SMS Marketing Trends & Statistics - 2018, please visit the website

Reference : BroadNet Technologies

July 31 2018

broadnettechnologies
05:46
These are some intellect and efficient SMS writing styles that have high chances of getting attention and immediately read by your target customers via Broadnet
broadnettechnologies
05:45
These are some intellect and efficient SMS writing styles that have high chances of getting attention and immediately read by your target customers via Broadnet

July 27 2018

broadnettechnologies
09:52

How To Send SMS Message That Gets Read - SMS Etiquettes

These are some intellect and efficient SMS writing styles that have high chances of getting attention and immediately read by your target customers via Broadnet

SMS marketing has become one of most dominant marketing tool that sends messages vigorously to the audience. If you are looking to grow at a fast rate in your business then SMS channel is the most productive and profitable of all. It gives high returns at low investment value.

How to send SMS that gets read?

An SMS has the fastest delivering and an opening rate than any other mode of communication. It helps in developing special bond with the customers by sending personalized messages according to their interests. SMS brings an unbelievable benefit to any business marketing strategy which totally depends on the agility of your message writing.

Here are few tips suggesting SMS etiquettes that get read by the target audience.

• Offer Incentives

A message always gets more response if you offer deals or coupons to the customers who are your subscribers. This makes them feel special and more connected to your business.

• Keep your message short and simple

No one likes to read large and forwarded messages. A message should be highly informative, short and simple. It should be a compact form of detailed information that you want to deliver to your customers.

• Integrate Multi-Media Messaging Service

Sometimes it is not possible to deliver information in short form and also it is not advisable to write a message stuffed with characters. So, to win over this situation sending images and short clips can be a good idea of sending information to the customers.

• Personalise and target

You are absolutely wasting money if you are not using demographics. You know your customers taste, buying habits, likes and dislikes. Sending a personalised message to the target audience increase customer satisfaction and maximise your marketing potential.

• Be Professional

Abbreviations and slang language can be good for your friends but not advisable for your clients. Be focus on writing a simple message in a professional manner without using any form of signs, emoticons, abbreviations or slangs etc.

• Create urgency

Sometimes it is beneficial to ask customers to respond quickly before the deal gets expired. It helps in getting an immediate response.

• Hook messages to social media

If a message is insufficient for delivering information then hook your short message to the social media page where you want to direct your customers by providing a valid link.

To learn more about, How To Send SMS Message That Gets Read - SMS Etiquettes, Visit our website

July 24 2018

broadnettechnologies
10:27
A business can build trust by sending relevant messages over time to their customer . So to complete this whole process the Broadnet provides a Text Message Marketing service for Best practices
broadnettechnologies
10:25

Bulk SMS Marketing Trends

These bulk SMS marketing trends have taken this marketing channel to a great height so all of its campaigns are result oriented and performance driven .

Bulk SMS Marketing is not only an effective marketing tool but it has the power of dominating potentiality of business. The short message which is limited to only 160 characters has the capability to reach the massive population across the globe. The SMS technology has the capability to impact the business in a way to drive huge Return on Investment by carrying out different SMS techniques.

SMS marketing has overruled email services and social media due to its profitable returns at low financing. Many professionals conclude that they are more convenient and pleased with the mobile phone rather than social media. So, even after the arrival of social media and messaging apps an SMS still ruling the market and is more convenient for mobile phone users.

Here are some marketing trends of Bulk SMS that are running successfully in today's market.

• Integration Of Artificial Intelligence And Automation Via SMS

We are living in the world of technology which is setting a new standard every other day. It has introduced chat bots, Digital Genius etc that communicate with humans in a proper manner.

• SMS And Applications

There are thousands of applications available for mobile phone users to send messages such as Snapchat, Instagram, Facebook Messenger and Whatsapp etc. but, the idea of sending bulk SMS through applications is still not favoured. Customers use these apps for their entertainment, social connections and customer service. Due to this, Bulk SMS is still dominating the market.

• Connection With A Genuine Audience

SMS marketing has its own rules and regulations. SMS laws don't allow sending a message without the consumer's approval. In this way, the messages are received by those who are genuinely interested. This allowed businesses to maintain a healthy and long-term relationship with the genuine customers. To contact more prospects a business can use any social media platform such as Facebook or twitter for communication.

• Real Time

SMS marketing is a real-time communication method. Other potential channels of marketing need enough time to broadcast the campaign that has no guarantee that it reaches to all its targeted audience. But, SMS marketing can be delivered and received by all its customers at the same time. In the last few years, there has seen an increase in the SMS traffic and it continues to increased growth every year.

To gain more knowledge about Bulk SMS marketing trends , you need to visit our website

Reference : Broadnet Technologies

July 20 2018

broadnettechnologies
12:38
Bulk SMS service is not used only for marketing but there are many businesses that use SMS Api service for communicating internally with their potential customers
broadnettechnologies
12:38
Bulk SMS service is not used only for marketing but there are many businesses that use SMS Api service for communicating internally with their potential customers
broadnettechnologies
10:51
A business can build trust by sending relevant messages over time to their customer . So to complete this whole process the Broadnet provides a Text Message Marketing service for Best practices
broadnettechnologies
10:40

Text Message Marketing Best Practices

A business can build trust by sending relevant messages over time to their customer . So to complete this whole process the Broadnet provides a Text Message Marketing service for Best practices

Text message marketing is a most essential and effective marketing tool to reach a large number of people. As there are many other channels of marketing available, the laws, rules and regulations are different for each. It is important to consider the laws of text message marketing before adopting this strategy for effective results.

There are multiple guidelines that a business should follow while sending the text message to its audience.

Here we have combined the list of best practices of the text message marketing.

Be absolutely clear about the program

It is very important for any business for certainly clear about the program before starting the broadcast of text message service. The intent of the text message is to clarify the target audience what the business wants to convey to its audience. A short message giving the idea what people need to know can be written rather than a long detailed message.

Get permission

A business should maintain its dignity by taking permission from its audience to send the message. If you don't follow this guideline, you may annoy your audience and can create a bad impression for your organization. In this way, you are breaking the law and are subject to legal penalties that can certainly spoil your business's reputation. You can take permission by Bulk SMS service in Indiasending a message to your audience to join for free and cancel the subscription if you don't want to join.

Pay frequent attention

Do not send frequent messages to your audience as you can only end up annoying them. Only two to five messages per month are considered good and that should be informative so that your customers do not lose interest and remain engaged.

Include disclaimers

It is important to include disclaimers such as 'Msg and Data rates may apply' in your text message to maintain the transparency by providing all the conditions of your message service to the customers.

Provide an exit

It also included in message service courtesy to provide a 'STOP' feature in the context giving the idea to exit anytime if customers don't want your services.

These practices are most refined and definitely help you achieve success if followed properly. SMS marketing has become a highly persuasive marketer's toolkit.

To learn more about Text Message Marketing, please visit the Website

Reference : BroadNet Technologies

July 11 2018

broadnettechnologies
12:00
SMS marketing is an efficient channel that develops a positive acquaintance among the customers so that they choose your business over competitors through customers engagement
broadnettechnologies
11:59

How to Keep Your Customers Engaged with SMS Marketing

SMS marketing is an efficient channel that develops a positive acquaintance among the customers so that they choose your business over competitors through customers engagement

Customers’ interest and engagement is the key to run a successful business. It is most prevailing these days that customers attract towards the business's popularity, name and fame rather than the price or any other objective factors. The highest engagement rate of the potential customers comes from SMS marketing. Well accomplished SMS marketing programs handle messages to secure and engage customers.

Following is the list that advises businesses how to keep their customer engaged with SMS marketing.

These points are the finest ones to adapt to get the consideration of customers and to boost the figure of loyal and retracing customers.

Exclusive Deals:

The simplest and easiest way to attract customers is by offering those amazing discounts and exclusive deals while marketing via text message. This makes them feel special and also expand the number of subscribers to your program. This program can be a success if the message sent is unique and informational. To get more output always keeps the message exclusive and never repeat the same offer.

Insider Information:

People show more interest if they are treated like an insider. Before relieving information about any special event or program to the outsiders, it is beneficial to send the text message of the related information to all the potential customers via text message. This gives them a special feeling and ensures their preservance and more engagement.

Polls and Surveys:

Messages related to surveys and polls get your customers to directly interact with the business. This practice gives them the feeling of involvement and authority in taking part in the business activities. When they feel that their suggestions are considered they feel more special and become loyal customers of the business.

Contests:

Prizes and rewards are sufficient to increase excitement among your customers and get them participate. Business can use tactics while asking the customers and prospects to enter a special keyword in the message and get a chance to win the available reward. This strategy converts more prospects into customers.

Customer involvement is more important than just getting them to perform.

To learn more about How to Keep Your Customers Engaged with SMS Marketing , please visit the Website

Reference : BroadNet Technologies

July 02 2018

broadnettechnologies
05:47
For every business across all industries to know the importance of text message service provided by BroadNet Technologies Because it is one of the cheapest and most effective modes of communication
broadnettechnologies
05:44
For every business across all industries to know the importance of text message service provided by BroadNet Technologies Because it is one of the cheapest and most effective modes of communication
broadnettechnologies
05:43
For every business across all industries to know the importance of text message service provided by BroadNet Technologies Because it is one of the cheapest and most effective modes of communication
broadnettechnologies
05:40
For every business across all industries to know the importance of text message service provided by BroadNet Technologies Because it is one of the cheapest and most effective modes of communication
broadnettechnologies
05:35
For every business Bulk SMS marketing helps the client to achieve a better success by the best provider who can actually explore the potential . Read more

June 29 2018

broadnettechnologies
13:24

How To Achieve Company Success With Bulk SMS Marketing

For every business Bulk SMS marketing helps the client to achieve a better success by the best provider who can actually explore the potential of this powerful tool

One of the most exceptional approaches to advance your business is the Bulk SMS marketing strategy. Reasonable yet accessible to almost all kind of this, this strategy seems to be an effective way to reach to your customers and target audience directly. Bu to get most from this, it is very important to use this tool in best possible way.

Here we are writing down few tips that can help you get significant success from Bulk SMS marketing strategy. Take a look:

Hit the right segment

Just like your other marketing strategies even SMS marketing needs to have right market target. So, before using this tool make sure to list down the group of your target customers. From your loyal customers to the potential customers; it should all of them.

Try to build an engaging message

Because the bulk SMS service has an constraint of limited word limit only so make sure to make most out of it. Draft a message which is not only informational but also engaging so as to attract customers. Utilize the best message content to get best results.

Be a frequent user

Rather than using this strategy once in a while make sure to use it frequently. Even when you are not promoting any offer there could be many other reasons to use it. For instance, use it for wishing your customers their special days or use it update them about the arrival of new collection etc.

Ensure its delivery and an option of un-subscription

When using this service it is also very important to ensure that whether it is being delivered to right set of people or not. Also, never forget to add an option of “un-subscription” to avoid any inconvenience to your customer base.

Promising better sales, revenues and profits; the Bulk SMS marketing campaigns are still not used by many businesses. And those who are using it are not capable of exploring its full potential. The whole concept of constructing Bulk SMS Marketing campaign needs to be built around the interests of people. There are many modest service providers of Bulk SMS service in India who can help your business grow and expand to new horizons.

To learn more about How To Achieve Company Success With Bulk SMS Marketing , please visit the Website

Reference : BroadNet Technologies

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